TRIUM is where the globe’s brightest and most ambitious business leaders go back to school. Frequently ranked #1 in the world, it’s an EMBA program run jointly by London School of Economics, HEC Paris and New York Stern University. Alongside an unbeatable education, the primary benefit of TRIUM is its network of brilliant business people.
The benefit of this network of people is core to the brand idea. Our work centred around building a digital experience to support that network, then using it to attract new students.
Playing Digital Leapfrog
In 2014, TRIUM’s presence lagged some way behind their competitors. We were asked to fix this – fast. Our first task was to create an interim design to quickly bring TRIUM into the multi-device age, and a re-platform to WordPress to make the site easier to manage.
This brought the site up to date, leapfrogging most of the competition in the process.
But that was just the start.
Then came the full rebrand
In 2015 we followed with a full digital rebrand, focusing on telling Alumni stories and showing the power of the network.
We also built an Alumni portal area, providing an easy way for Alumni to connect and network online. The journey continues and we’re now focused on enhancing the mobile experience (over two-thirds of site traffic comes via mobile devices).
Alongside this, Conversion Rate Optimisation focuses on boosting lead generation and applications. Recent updates improved landing page conversion rates by over 50%.
Recent updates improved landing page conversion rates by 52.4%.