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Digital identity refresh for global CVE organisation

Telling the stories of important work client: Hedayah BRAND / UX / DESIGN / DEVELOPMENT
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Hedayah is a global leader in CVE (Countering Violent Extremism), and works with communities and governments across the world to promote tolerance, stability, and security.

Their work has major impact in many regions by preventing radicalisation, countering extremist narratives and helping to rehabilitate returning foreign fighters.

We were thrilled to get the chance to work alongside such a prestigious organization doing such important work.

Telling the stories of important work

Making positive impact

We were initially tasked to refresh an outdated website. This also involved evolving the brand identity to include new typefaces and graphic elements.  The focus of the design was show the impact of the work done, helping tell positive human stories alongside the more academic content.

Expert knowledge

With many global projects and resources available on the site and frequently referenced within the CVE expert community, a key aspect was to make the site content both easy to manage and locate. Project and resource libraries do this by giving site visitors a range of filtering options.

Research projects

As well as active community and government programs across the world, Hedayah also conducts important research that builds a better understanding of how extremist organisations operate within communities. A recent major project investigated the effect of COVID-19 on extremist narratives. We helped to bring this research to life through microsites featuring evidence sliders and data visualisations.

Video summaries of research

The reports and microsite present in-depth research for subject matter experts. To make the findings more accessible in an executive-summary format, we created short animated videos highlighting the key takeaways.

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