The previous website performed well, but we knew more could be done to help prospective candidates develop a clear preference for TRIUM. User research gave us clear priorities in what this should be.
Part of the insight from the research was about classic brand differentiation: we needed to be clearer about what makes TRIUM different to the rest. And part was showing it.
Research revealed that candidates wanted more much more detail about the content of the degree program, and needed to be able to envisage what it was like to be there, learning. It became clear that the more candidates understood the intellectual aspects of the curriculum itself, the more excitement was generated about being part of it.
So we significantly expanded this area of the site, with more content about the academic structure, and more imagery to give a real sense of the experience.
The overall design language was moved forward and updated, with a complete new set of design modules created, all built ground-up on a fresh codebase optimised for performance. The site is fully editable via WordPress.