A brand and visual identity overhaul
We first clarified the brand and product architecture, creating a clear hierarchy between consultancy and service products. We then fully refreshed the visual identify to support the new architecture, before moving onto site design.
The design approach reflects Carbon Architecture’s key qualities of professionalism, practicality, straight-talking and smart thinking.
Sustainable design
The site design language was assembled using sustainable modular approach that enables the each module to be easily adapted across their different brands and products.
Using an Atomic Design approach, we designed the UI elements so they could be applied across Carbon Architecture’s existing software products, ensuring a coherent digital brand experience without the need for significant redevelopment.
Acquisition
The new brand helped to spur a new period of rapid growth for the business, culminating in their acquisition by the Bellrock Group.
