A design for a holistic view of travel risk
Traditionally, supporting travellers was mainly about responding to emergency situations. But Anvil is valued by its clients for understanding that the overall wellbeing of their high-value travelling employees is essential to successful business outcomes.
And that was our brief: evolve the design language to reflect Anvil’s people focused approach, reflecting their empathy with the more common challenges that frequent travellers face that can affect performance, such as travel delays and the stress of being away from home for long periods.
The digital brand design evolved every brand element. The palette was extended to include greens, the image set expanded from just showing ‘response’ situations to more typical business traveller situations, as well as looking to highlight Anvil’s industry leading tech.