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Brand and digital design for a new growth agency

The inventor of Account-Based Marketing co-creates a new consultancy. We create the identity. client: Inflexion Brand / UX / Design / development
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Inflexion is a new Growth Consultancy made up of some serious industry heavyweights. Its co-founder, Bev Burgess, coined the term Account-Based Marketing term back in 2003 and been writing and innovating on the subject ever since.

We were brought in to establish the brand and visual identity, then create the digital presence for the new brand to launch into the marketplace.

The inventor of Account-Based Marketing co-creates a new consultancy. We create the identity.

Growth required a visual refresh

For the visual identity, we took inspiration from nature. This was a great fit for an agency focused on generated growth, and differentiated from the more corporate consultancy feel of most competitors. We paired a rich palette of greens with a subtle iridescent feel to provide interest.

Creating the digital experience

The website launch site focuses on communicating the proposition in a succinct and compelling way to the market. Built on WordPress, it’s a quality foundation for future expansion.  Visit it here.

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